Tactical Rabbit’s mission is to uncover, analyze and—when required—go public with highly-sensitive information. The private intelligence agency performed all three services during an investigation of an Arizona-based company named LifeLock.

LifeLock sells identity theft monitoring services. It is hard to miss its advertisements on television, radio and the web. In 2014, LifeLock spent $100 million on advertising. Just four years earlier, the Federal Trade Commission fined the company $12 million for deceptive ads. The company had promised “complete protection” against ID thieves, an impossible promise to keep. In one of the ads, the LifeLock CEO flashed his social security number on the side of a truck and challenged anyone to steal his identity. The media had a field day when 13 people were able to do it. “While LifeLock promised consumers complete protection against all types of identity theft, in truth, the protection it actually provided left enough holes that you could drive a truck through it,” the then-FTC Chairman said in a statement.

In 2014, a Tactical Rabbit client raised disturbing new concerns about another outlandish claim being made by LifeLock. The company promised to pay any customer $1 million if their identity was stolen. Tactical Rabbit’s financial forensic investigators meticulously waded through the arcane and confusing language associated with “Million Dollar Guarantee,” and found that it wildly overpromised. Upon closer examination, Tactical Rabbit operatives determined that customers whose identities were hacked would never see any monetary award. Instead the money would be used to hire lawyers who would attempt to make the bilked customer whole.

During its investigation, Tactical Rabbit utilized financial intelligence, open-source intelligence, and human intelligence methods. In addition, the company’s highly-experienced investigators examined non-public databases and cyber data through proprietary analytical and collection methods. After the analysis, Tactical Rabbit CEO and Intelligence Director Everett Stern became convinced that LifeLock was selling a bill of goods to its four million customers.

Tactical Rabbit shared its findings with the FBI, law enforcement agencies and the Federal Trade Commission (FTC). In 2015, the FTC made a return visit to LifeLock’s headquarters. Not long after that, the FTC announced that LifeLock would be forced to pay $100 million to settle charges that it had failed to properly protect its customers’ data. The FTC also concluded that LifeLock’s promise that it could stop identity theft was a myth, and that its fraud alerts didn’t quickly alert customers when potential trouble arose.

As part of the massive FTC settlement, LifeLock was required to refrain from misrepresenting how much it can do to safeguard customers from identity thieves. The company, which is now owned by cyber security giant Symantec, was also forced to implement a data security program. “This is the largest monetary award obtained by the Commission in an order enforcement action,” the FTC wrote. The resolution was gratifying to Stern, who has dedicated his career to protecting the “little guy” from unscrupulous corporations and individuals.

Tactical Rabbit Inc. always protects the names of its contractors, clients, and sources regardless of circumstances. All activities will be planned and carried out in strict adherence to Intelligence Community Directive 304 (ICD 304), International Trafficking Arms Regulations (ITAR), the Foreign Corrupt Practices Act (FCPA), and all applicable U.S. laws and regulations, including but not limited to all SEC rules and regulations. Tactical Rabbit Inc. is a private intelligence company. Tactical Rabbit is not an investment advisor, accounting firm, law firm, or consumer reporting agency, and does not provide any investment, financial, accounting, legal, or credit advice. Tactical Rabbit Inc. intelligence may NOT be used to make decisions about consumer credit, employers, insurance, tenant screening, or any other purposes that would require FCRA compliance. Tactical Rabbit Inc. does not have any formal affiliation with or connection to the Central Intelligence Agency or the Federal Bureau of Investigation although it may at times contract with former employees of federal agencies. In some cases, Tactical Rabbit Inc. will attempt to facilitate a federal investigation through channels similar to those to which any private citizen has access. Tactical Rabbit Inc. uses the utmost diligence to guard and protect confidential information and trade secrets. In the event that a client contracts with Tactical Rabbit Inc., client information will be kept confidential and not divulged, communicated, or used except to the extent deemed necessary by Tactical Rabbit Inc. in providing services to the client.

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